SamBoat Rebranded

23 January 2023

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SamBoat Rebranded

We are thrilled to announce the SamBoat rebranding. We have been working hard behind the scenes to give our brand a fresh new look that better reflects who we are and what we stand for. As part of this rebranding, we have updated our logo and graphic elements to create a more modern and cohesive visual identity.

Our logo lives at the heart of our brand. The symbol captures the spirit of our platform in its nautical forms, referencing the helm and representing discovery and escapism.

Our new, distinctive look reflects the values that SamBoat has come to represent: inclusivity, a sense of adventure, expert knowledge and, of course, fun. Our aim has always been to make sailing more accessible and introduce a love of the sea to all, and our new visual identity very much represents this aim.

We developed the new branding with internationally acclaimed creative director, Dave Rax, who has previously worked with household names such as Airbnb, Uber Eats and Discord.

Focus on having a good time “Your boat is ready”

“The growth journey SamBoat has been on over the last few years has been extraordinary, and we felt the time was right to mark our position as a global leader with new branding that represents SamBoat as a company: inclusive, adventurous, knowledgeable and most of all, fun. Our aim has always been to democratise sailing, and we want to be the company that truly opens up the boat rental market to a much wider audience, for both day rental and longer charter, and our new brand very much represents this aim.”


“To offer the best possible experience to our customers, it is crucial that we work hand in hand with local charter experts, who know their markets as no one else can. The mergers we have made across Europe in recent months mean that we are able to expand our operations while continuing to demonstrate local expertise and a loyal customer base. The more SamBoat grows as a force in the boating and yachting industry, the more we will be able to carry out our key mission: to give everyone the opportunity to discover the joy of being at sea.”

Laurent Calando, CEO & Co-founder at SamBoat